Marketing has gone high tech. So should your agent.
It takes more than a for sale sign to sell a home. You need an agent with a solid marketing plan and a budget to back it up. Our full-time marketing staff will develop a customized plan for promoting your home that combines printed materials, social media, and paid advertising. They'll also be working behind the scenes to make sure your home is featured on our website, our YouTube channel, Compass.com, and all major real estate websites. Then, there is good old-fashioned networking. Our agents have been in the busines a long time and have a vast network of realtors with whom they communicate regularly about our listings.
How your home is presented visually is important.
We've all seen questionable listing photos. That's a no-no. Afterall, photos are likely to be the first impression of your house on potential buyers. Not only are professional photographs necessary, knowing which order to put them in is equally important. Does your home have a pool with amazing landscaping? Then let's put that photo first, not the front of the house. We've got this down to a science.
We have a long-standing relationship with one of the best real estate photographers in the area. We work together to choose the best way to highlight the outstanding features of your home. Whether it's through the addition of drone photography, twilight photos, or an agent-narrated video, we are committed to telling your home's story in the most compelling manner.
We have a long-standing relationship with one of the best real estate photographers in the area. We work together to choose the best way to highlight the outstanding features of your home. Whether it's through the addition of drone photography, twilight photos, or an agent-narrated video, we are committed to telling your home's story in the most compelling manner.
Reach more potential buyers online.
We showcase our listings exactly where buyers are searching, online. Your home will be featured on sites like Zillow, Trulia, Realtor.com, Compass.com, our own website and so much more.
As a Zillow premiere agent we can add your house to the site as a coming soon while we prepare your home for market. This way, buyers looking in your home's area and price point will be aniticpating your home hitting the market.
Once you're home is actively listed it will appear on all online real estate sites and it will have a dedicated page of its own on our website.
As a Zillow premiere agent we can add your house to the site as a coming soon while we prepare your home for market. This way, buyers looking in your home's area and price point will be aniticpating your home hitting the market.
Once you're home is actively listed it will appear on all online real estate sites and it will have a dedicated page of its own on our website.
Social media posts and digital advertising work.
Social Media
We maintain active profiles on all major channels - Facebook, Instagram, LinkedIn, Pinterest, and Twitter. But we don't rely strictly on organic reach. We do hundreds of dollars of paid advertising every month.
YouTube
We produce high-quality listing videos that we share on our very own YouTube channel. YouTube video links can easily be shared via email and other social media channels to reach the broadest audience for your home. It isn't unusual for our listing videos to attract hundreds, even thousands of views.
We maintain active profiles on all major channels - Facebook, Instagram, LinkedIn, Pinterest, and Twitter. But we don't rely strictly on organic reach. We do hundreds of dollars of paid advertising every month.
YouTube
We produce high-quality listing videos that we share on our very own YouTube channel. YouTube video links can easily be shared via email and other social media channels to reach the broadest audience for your home. It isn't unusual for our listing videos to attract hundreds, even thousands of views.
We use multiple channels to reach buyers.
The power of a good database is undeniable. When it comes to selling homes, we can reach more than 900 agents instantly via email with the click of a button. They'll receive a beautiful e-flyer complete with photos, video, and comprehensive details about your home.
It works for buyers, too. In times like these, when inventory is at a record low, we can easily reach thousands of past clients to find out who knows someone thinking about selling a home that matches our buyers' criteria. Who knows? A friend of a friend just might be ready to sell. Maybe they'll even sell it to our buyer without putting it on the market.
Sometimes there is no substitute for printed pieces. We may produce flyers or postcards to help sell your listing. We pair professional photography with visually appealing graphic design to make your home stand out in a buyer's memory.
The truth is, though, that a lot of today's buyers don't want to carry around a piece of paper. That's why we build a landing page on our website dedicated to your home. A QR code posted in the house allows buyers to easily access the landing page - complete videos, photos, and community highlights - with their phone.
It works for buyers, too. In times like these, when inventory is at a record low, we can easily reach thousands of past clients to find out who knows someone thinking about selling a home that matches our buyers' criteria. Who knows? A friend of a friend just might be ready to sell. Maybe they'll even sell it to our buyer without putting it on the market.
Sometimes there is no substitute for printed pieces. We may produce flyers or postcards to help sell your listing. We pair professional photography with visually appealing graphic design to make your home stand out in a buyer's memory.
The truth is, though, that a lot of today's buyers don't want to carry around a piece of paper. That's why we build a landing page on our website dedicated to your home. A QR code posted in the house allows buyers to easily access the landing page - complete videos, photos, and community highlights - with their phone.
Marketing a Home with Video
Sometimes a simple highlight video is enough to show off a home's features and layout.
Other times, we need to tell a story to more fully illustrate the lifestyle embodied by the home itself and the surrounding community.